WHO WE ARE
With a background in product design from the Lebanese Academy of Fine Arts (ALBA) and a master’s in fashion studies from Parsons The New School, Tatiana has built a career at the intersection of fashion, design, and storytelling.
She co-founded Exil Collective and was the Creative Director of Fashion Trust Arabia.
Tatiana has produced and directed events across Lebanon, Paris, London, Morocco, and Qatar, overseeing everything from concept development to execution. Her work spans creative direction, branding, and social media management for brands in the region, ensuring their stories are told with authenticity and impact.
She has led editorial and campaign shoots across the MENA region and Europe, collaborating with celebrities and talents accross the region. Tatiana’s experience includes working in a Paris-based production company, giving her firsthand exposure to international creative industries.
After five years in Paris, she returned to her home country in June 2023 to contribute to the cultural and creative landscape in the region.
Today, she is redefining how brands tell their stories through Odd Ends, a creative label built to challenge norms and create meaningful impact.
Karl’s upbringing was steeped in the world of directing and production, courtesy of his filmmaker parents. Immersed in film sets from a young age, he cultivated his passion for visual storytelling.
Throughout his college years, Karl honed his craft by directing numerous short promotional videos and crafting music videos.
His graduation film, “Hollow Peak,” garnered acclaim at prestigious international festivals like Sitges Film Festival and Dumbo Film Festival, winning the Maskoon Film Festival in 2018.
Karl’s creative pursuits took a socially conscious turn, most notably with his poignant short film “Cradle”, honoring the victims of the Beirut explosion. The film was part of Beirut 6:07, a mini-series nominated for the Emmys in 2021.
In 2022, Karl co-created and co-directed the groundbreaking interactive play “Farha,” staged within an entire residential building, earning widespread acclaim.
The following year, he led the renovation of Cinema Royal, transforming a once-abandoned pornographic cinema into a non-profit cultural hub featuring weekly cinema screenings, concerts, plays, and discussions to invigorate Lebanon’s cultural landscape.
Alongside Odd Ends, He is currently developing his debut feature film, “Last Exit,” a crime psychological thriller, is currently in development and offers a gripping exploration of Beirut’s subcultures through the lens of a fractured detective.
At Odd Ends, Karl brings his passion for storytelling, film, and visual culture, ensuring brands connect with audiences through immersive and impactful content.
