June // 2025

suspended in light.
spring // summer campaign

With L’Orient 499, beauty isn’t something rare — it’s everywhere, waiting to be seen. In our refined outdoor shoot, we embraced the glow of late-afternoon sun, the play of soft shadows, and the sway of fabric in the breeze. A serene seating area showcased their crafted objects, while a clothesline let garments dance with the wind. Every detail reflects the brand’s essence: transforming the beauty that surrounds us into timeless pieces, where tradition and artistry live in perfect harmony.

The result: striking product and editorial imagery, paired with a narrative film designed for both standalone reels and a cohesive campaign.

credits

Creative Direction: @oddends.me @tatianaakl @karlhadife
Photographer: @francescamatta_
DOP: @ramzihibri

Art Direction: @nourchoukeirportfolio

Set Assistant: @hoticecream
Models: @noursalippa @jamieassaf
Rental House: @platformstudios
Color Grading: @pixelmob.lb @dimageagea

credits

Creative Direction: @oddends.me @tatianaakl @karlhadife
Photographer: @francescamatta_
DOP: @ramzihibri

Art Direction: @nourchoukeirportfolio

Set Assistant: @hoticecream
Models: @noursalippa @jamieassaf
Rental House: @platformstudios
Color Grading: @pixelmob.lb @dimageagea