We shot the campaign in the mountains of Lebanon, surrounded by a pure, quiet, almost mystical landscape. The mood was soft, moody, and ethereal, with abstract compositions that played on the idea of duality : the same models appearing twice in one frame, wearing the jacket from both sides.

Movement was kept minimal and intentional with small gestures, subtle looks, and a simple choreography that let the jackets remain the focus, highlighting their structure, reversibility, and fluidity.